Mobilink the pioneer of Pakistan mobile networking industry is recently renovated in terms of logo and set up. It has subscribers more than 31 million in our country. It was the “mother” network that brought the trend of mobiles some 20 years ago. Being the first ever company of its kind in Pakistan, it took full advantage to charge people in calling, roaming and even messaging. It had a highest charging rate among all other mobile networks.
All comodities need change and style otherwise they become boring. Mobilink followed this law of nature and has rejuvenated its older style of web portal and logo. Now its logo is changed from purple to vibrant scintillating red. Its tagline is also refreshed. It is not “Aur Sunao any more rather “Har Dil-har Din” now. Other taglines are also renewed and start with “Har” as well like “Har Trend-Har Friend”, “Har Saaz-Har Awaz”and “Har Dost – har Post” etc.
There is a gossip about Mobilink about its new logo and people on social media are wondering why is it changed? And the answer is its ownership. It is Orascom Telecom, operating Mobilink in Pakistan. it is an International company having roots in Canada, Africa, Asia and Middle East. It is said that the ownership is also refreshed in Mobilink. Therefore, the new officials felt the need to reconstruct the leading mobile company of Pakistan.
After the May General Elections 2013 and then the Budget release for the year 2013-14 Mobilink GSM felt the need for changing the old, orthodox logo and renew it for the subscribers which will foretell the change and increase of rate in it. There will be new packages and hence, call rates for them to “celebrate” with a new mobilink.
Its “Jazz” and “Indigo” both sub-brands are going to vanish soon and take one single shape in the form of Mobilink. Furthermore, the entire setup of Mobilink is renovating soon like its franchise, SIM design, banners and offices etc. all will change with the vibrant red color. It has also partnered with Pakistan Life Saving Foundation in Karachi to increase the cooperation and response of teams at Sand Spit and Hawks Bay beaches.