First time in the history of Pakistani film industry, a love story movie titled Zeher-e-Ishq is going to be released that will be based on the teachings of Maulana Jalal ad-Din Rumi. Speaking at the conference, the director of most popular dramas Sookhay Pattay, Anokha Bandhan and Bhar Do Jholi, Khaild Khan said, “The film is based on the Maulana Rumi’s teachings and its central theme is love.”
“The cast includes Pakistani and Turkish actors and its shooting will commence in mid-December and the spell will end in March. It is being shot in Urdu but will be dubbed in Turkish, Arabic, Persian and Russian”, Khalid Khan added. The movie will be dubbed in the Persian language as well because Maulana Rumi has a great following in Russia as well. Khalid Khan refused to talk about the budget of the movie. However, he said that budget of the movie is very high and he and his wife are financing the movie.
Renowned Pakistani and Turkish artist will take part in the lead roles. Turkish artists and film industry have ensured their full sport to the director for the making of the divine love story film. Even Turkish Consul General in Karachi, Murat Onart, was also present at the press conference and said Turkish government was happy to provide all assistance required by Khalid Khan. Khalid Khan also thanked the Turkish government for helping him in facilitating locations and sets.
The Soundtrack of Zehr-e-Ishq has been finalized by the Waqar Ali Khan. The singers of the movie are from the leading singing line including Rahat Fateh Ali Khan, Sunidhi Chauhan, Sajjad Ali, Palak Muchhal, and Mohammad Irfan Ali. There will be seven songs in the movie written by Ali Moeen and Sabir Zafar. In addition to a love story, it will be a musical movie as well.
The script of the Zehr-e-Ishq has written by the Mohammad Asif while Mirza Mehmood will be the cinematographer.
Speaking about the promotion and media partners, Vice President of Hum Films, Badar Ikram said, “We were media partners for Na Maloom Afraad which was highly successful, and Bin Roye, which was our production, was released in 22 countries including Fiji.”