Tech Mela supported by Google is said to be Pakistan’s Biggest Online Shopping Festival, starting from 11 to 20 September 2015. The 10 day online-mela seems to be a big business buzz as having Dawn (one of the leading media group of Pakistan) as media partner and Daraz.Pk (one of the leading online shopping site of Pakistan)as Retail partner.
The event will include several exclusive products, special deals and exciting discount offer’s upto 30% off on smartphones, gadgets and data voice plans , which will just be available during 10 days of this online shopping festival.
Tania Airdus, Country Manager South Asia Frontier at Google talking about the project, said: “Pakistan’s mobile industry is really taking off with more and more people coming online and using smartphones as their primary Internet device.”
“It is absloutely the right time to hold this virtual shopping festival just before the traiditional holiday and festive period of Eid-ul-Adha and what better way tha than to hold it ocmpletely online where the next wave of buyers will be congregating. With the internet penetration growing rapidly and the desire to purchase on the Internet increasing, we hope this initiativee will bring more awareness and adoption of e-commerece in Pakistan.
Tina with aim to develop sense of e-commerce to more Pakistanis, added:”The majority of digital consumers in Pakistan are already researching onlie to decide which device to purchase, and for the most part they find online resources more relevant and credible to their purchase journey. Tech Mela is an initiative to complete the research and purchase loop, and we hope the exclusive deals wills will spur greater acceptance of e-commerece among even more Pakistanis.”
As mobile phone and internet users in Pakistan are increasing by every passing day. Online Shopping have also become a trend and is an easy access for all. The vast products range and exciting offers urge you more towards buying online than to visit different shops in need to get your desired products.
Deals from some leading mobile brands and cellular companies of Pakistan will be also offered in the festival. Samsung, Huawei, Microsoft Lumia, Telenor 3G and others will showcase the exclusive offers and deals.
According to the Pakistan Telecommunication Authority (PTA), as the 3G and 4G was introduced in Pakistan, it had 1,896,796 subscribers in Jul-2014 and now in Jul-2015 it has 14,614,411 subscribers.
According to TNS Research, there are 30 million online users in Pakistan and half out of it are using mobile for this purpose.
Smartphones and 3G/4G are changing our lives, successfully. With advent of it, Pakistan is even getting more involve in tech development and opening new means of business known as e-commerce and people are even please with it.