Top 60 Pakistani Clothing Brands

By Abdul Hadi & Sanam Nayab — Published on 28/02/2017
Pakistan's fashion industry has a wide variety of clothing brands, with the country's top 57 brands offering everything from classic ethnic wear to cutting-edge designs to satisfy the tastes of fashionistas everywhere in Pakistan.

Want to figure out the top 60 clothing brands in Pakistan in 2023? Can you guess which brands cut? Have you ever considered checking out the traditional ethnic apparel, modern trends, and fusion designs these brands offer? Discuss, and let’s explore the fascinating realm of Pakistani clothing together!


Many different clothing brands have found success in both the domestic and international markets because of Pakistan’s thriving fashion sector. These brands aim to please a broad variety of customers by stocking a wide variety of clothing, from traditional ethnic wear to cutting-edge fashion to fusion designs.

The country’s major apparel brands heavily influence Pakistan’s fashion industry. In addition to offering stylish garments, they help the economy by producing new jobs and bringing in money from overseas sales. Pakistan’s fashion sector has received international acclaim for its clothes quality, brand innovation, and creativity.


In Pakistan, the value of clothing brands extends well beyond the provision of trendy garments. By providing work for experts like designers, tailors, craftspeople, and marketers, they have a huge economic impact. The fashion industry sustains the textile industry since clothing brands purchase raw materials and components from regional suppliers.

In addition, clothing brands in Pakistan help the economy and society by providing economic opportunities for local craftspeople and protecting historic techniques. Brands often work with artisans in the area to produce one-of-a-kind textiles and apparel. The brands contribute to the preservation of Pakistan’s cultural heritage and the well-being of local people by using these traditional methods.

The four distinct seasons are represented in Pakistan. Living in this great nation through all four seasons, from the springtime blossoming of beautiful flowers to the chill of winter nights, is really a remarkable experience. Having so many alternatives requires careful consideration. Do you find yourself frustrated by the high cost of the brands you love?

The top female clothing brands in Pakistan significantly impact the local fashion scene by meeting the wants and demands of women everywhere. These Pakistani brands provide a lot for women, giving them independence, self-assurance, and a way to express themselves creatively via clothing.

Festivals play a significant role in Pakistani culture and represent the country’s long and illustrious history. It doesn’t make a difference whether you’re celebrating a wedding or Eid. Pakistanis, in general, are social butterflies and fashion plates when it comes to events of this kind. While local males may be limited in their clothing selections, local ladies are eager to dress to impress in expensive designer wear. This has paved the way for new designers and brands to gain prominence by producing some of the season’s most talked-about womenswear offerings.

Here is the list Top 60 Pakistani Clothing Brands by popularity in Pakistan that you might like (updated in 2023):

1. Gul Ahmed

Summer is incomplete without Gul Ahmed Lawn suits. Gul Ahmed smashes varieties and colors every summer season. Gul Ahmed is a preeminent Pakistani textile provider in the market. The exceptional about Gul Ahmed is that it always comes with a diverse range of designs and colors. This summer, you will enjoy the simple chiffon lawn by the Gul Ahmed.

2. Limelight

Limelight was started in 2010 and now expanded to 55 or more stores nationwide. Limelight has a lot of heart-stealing products, but they are very famous in Pret. They deal in women’s formal and casual wear and accessories. They also have a wide range of kids. They struggle to bring unique colors and designs in both East/West.

3. Maria B

It was founded by Maria Butt in 1999. They deal with ready-to-wear, unstitched, pret, formal, semi-formal, lawn, embroidered fabrics, linens, kinds of cotton, and haute couture. Maria B is everyone’s number one choice, either for women or kids. They made clothes in every variety from couture to pret and made their clothes cheaper so they could have more access to their sales.

4. Nishat Linen

The Nishat Group of Industries launches Nishat Linen (clothing brand); their parent organization is Nishat Mills. Nishat is a famous brand that sells ready-to-wear, unstitched bags, accessories, and home ranges. Every year, Nishat launches a beautiful range of lawns, linen, and khaddar with unique designs and colors. Nishat Linen is one of the largest retailers in Pakistan.

5. Khaadi

Khaadi is among those few Pakistani clothing brands best known for having a strong influence on the international level. With various styles, reasonable prices, and a nice look, Khaadi has always attracted people of all ages. All ages have always admired its products. The clothes of Khaadi are available in multiple sizes and pieces. Moreover, in terms of colors, Khaadi also featured rich offerings.

6. Junaid Jamshed

Junaid Jamshed is the biggest brand that has expanded its store network to 100+ outlets nationwide and globally expanded to 20 outlets in the UK, Australia, Canada, New Zealand, UAE, Qatar, and much more. They deal with the outfits of men and women of all ages in different categories and textiles like chiffon, cotton, lawn, cambric, and silk. I also deal with Eastern wear, perfumes, footwear, and some major accessories for women.

7. Sapphire

Spice up your outfit with the latest brand-new collection of Sapphire. Its fashionable products will deliver you a new look like the chic and on-trend with the signature brand of Sapphire. You can purchase the clothes of Sapphire from its official website. Sadia Junaid is one of the clothing brands in Pakistan known for bridal hand embroidery. The quality of Stuff of dresses is designed to meet women’s demands regarding fashion. Their cuts and measures are inspiring; this elegant and women’s choice clothing brand gives a sleek look. Sadia Junaid collections always contain the latest trend with a traditional touch which is always in fashion in Pakistan. In this session, the bridal/party collection of Sadia Junaid came in colors suitable for all ages. The color combination used in dresses is typical spring colors, along with a mixture of new and natural.

8. Sana Safinaz

The quality of Stuff of dresses is designed to meet women’s demands regarding fashion. Sana Safinaz is the name of the fashion icon in Pakistan. Their cuts are always simple yet elegant and give a very sleek look. Sana Safinaz collections always contain an Eastern influence which is always in fashion in Pakistan. This spring/summer collection of Sana Safinaz comes with colors suitable for every season. The color combination used in dresses is typical spring colors and a mixture of summer shades.

9. Zellbury

Zellbury is one of the top clothing brands in Pakistan. Zellbury always ranks high because it is the most reliable and cost-effective apparel brand in Pakistan. They provide a wide variety of fashionable and functional gowns, both ready-to-wear and those that need sewing. This means that you may have high-quality fabrics and patterns for as low as PKR 1990.

10. Ethnic

Ethnic, an extended group of outfitters, provides the most trendy range for women. This women’s brand contains a wide range of unstitching but is most popular in Pret. They aim to embrace the ethnic beauty of every woman. Ethnic is known for its experimental textiles and vibrant designs with elegant colors.

11. Al Karam

With moderately inventive and interesting silhouettes, Al Karam’s range is a cut above definitive high street prêt. Al Karam brought a refreshing change from the prints and embroidery devoured by other brands and gave a modern look.

12. Asim Jofa

Asim Jofa is a well-known fashion designer all around the country. He continues to work on perfection, and Asim plans to create more buzz and dress Pakistani women breaking all the stereotypes fabulously along the way. They deal with the embroidered collection, bridal couture, festive mysorie, luxury lawn, and organza collection.

13. Generations

Generations are one of the topmost talked about brands in Pakistan. Decade to decade, they have dealt with many collections since 1983. They deal with formal, semi-formal, ready-to-wear embroidery techniques for poets, local, cultural, and traditional for men and women. In short, Generations is where you wouldn’t get disappointed or regret coming to.

14. Bonanza Satrangi

Are you looking for something different from casual wear? Your stop is here. With almost 40+ years of experience, bonanza extended with its other brand, satrangi. They provide trendsetting clothes with superior fabric. They are rich in colors, and the combination they provide with embroidery and fancy designs is superb.

15. Kayseria

It was started in 1985 with the goal of offering Pakistani embroidered textiles of the highest quality. Their clothes combine heritage and contemporary and are built on the actual application of popular global art and design. Even though it may be utilized for a long time, their products are good. Pakistan’s major cities, including Abu Dhabi, Dubai, Sharjah, and London, have their outlets. Additionally, their web shop allows purchases.

16. Celina

Celina Pakistan is well recognized as a leading fashion label in the country. Celina Pakistan is an online retailer of traditional Eastern garments. They stock a variety of printed lawn kurtas, three- and two-piece unstitched designer suits, stitched suits, and the trendiest ready-to-wear dresses. The lowest price tag I could find was 1800 PKR. It is famous for having the trendiest ready-to-wear patterns and the most vivid colors. You can easily get your desired summer grass kurta or sewn dresses from Celina Pakistan by visiting their online shop at Celina. pk.

17. Diners

In Pakistan, Diners is a popular choice for grass care. They have separate sections for men, women, and children. It’s been around for decades and is well-established. They are well-liked not only in Pakistan but throughout the world. They utilized a really eco-friendly material there. Their clothing is sold in retail locations and on their websites.

18. Charizma

Muhammad Riaz created Charizma in Lahore. Lawns, silks, khaddars, and chiffons in separate pieces are available. Their styles are one-of-a-kind and rooted in history.

19. Warda

Warda is another clothing brand in Pakistan that is slightly taking the edge over the others. The collection is quite affordable and adds confidence to a woman’s personality. For its vibrant colors blend law collection by Warda Saleem, the vivid contrasting patterns made at borders, sleeves, and neck area enhance the base colors, which include red, maroon, orange, purple, magenta, pink, yellow, blue, and black.

20. Bareeze

Bareeze is one of the leading fashion brands in Pakistan. Bareeze Lawn Collection has entered the market in the outlets with its gorgeous style. As fashion changes, women excitedly wait for the upcoming collection. Many clothing brands have launched their lawn collection for the year 2016 -2017, but Bareeze is a very well-known brand that always comes with vibrant colors and the best matching. Bareeze brand has used very quality fabric in its collection that is very internationally popular.

21. Republic Women Wear

Republic women wear is for those women who walk in this updated modern world. Republic deals in modern ready-to-wear formal bridals and fancy dresses. This brand is known as a luxury brand for its amazing detailing and keen work. They have a wide range of heavy stonework dresses.

22. Needle Impressions

A perfect look with simple trendy party wear is what needle impressions deals in. They promise to give you trendy, stylish, and elegant partywear with high-quality fabric and materials. They also have a vibrant range of unstitched formal and party wear and pret. They also made customized dresses according to client requirements. Get ready and grab the most beautiful wedding wears for your favorite occasions.

23. Stoneage

In 2004, Stoneage was founded. Within a short time, they were well recognized. You’ll recognize one of their designs everywhere. They have fashionable skirts, silk denim, urban jeans, and so many more!

24. Sana Sara

A further option for fashionable ladies is the store Sana Sara. They have an almost national reach with their collection. This label sells apparel of every kind. Lawn suits, both sewn and unstitched, and embroidery are available. The designs are stunning and unique.

25. HSY

HSY, aka Hassan Shehryar Yasin, is one of Pakistan’s selling and wearing bridal brands. They deal with very authentic wedding dresses, party wear, evening dresses, bridesmaid dresses, saree, and formal kurtas. A western wear collection featuring apparel for both men and women here for no gender discrimination, and an equal number of outfits for both were shown.

26. Nadia Hussain

No wardrobe is complete without Shariq Textile Fabrics. It is one of the most favorite textile industries of Pakistan. For many reasons, the fashion line of Shariq Textile Fabrics by the name of Nadia Hussain is in the decisive position. It has the most amazing lawn designs and styles for women of all ages. The latest lawn prints are classy and brilliant. Markets are filled with customers with the arrival of Nadia Hussain Lawn.

27. Ego

Get the most beautiful and finest collection of unstitched and stitched embroidered clothes from Ego. They provide Elegant colors and designs for festive collections with high-grade embroidery. They also deal in trendy Western/ Eastern outfits for girls to make them feel special.

28. ChenOne

ChenOne is a very famous multichannel brand. They deal with many products like men’s clothing, bedding, home accessories, kitchen gadgets, footwear, and furniture. ChenOne is a group of Chenab Limited. They are known as the largest exporters of home products and furniture from Pakistan. ChenOne has made its name in bedding. They have a wide range of unique bedsheets with elegant designs.

29. Cresent Lawn

The Cresent is yet another very famous lawn brand. Faraz Manan previously joined Cresent. Women trust Cresent Lawn for its affordability and quality. They have a rich variety of lawn suits with trendy colors. They also have a wide range of linen and khaddar.

30. Zainab Chottani

Zainab Chottani is a well-known fashion designer for her bridal wear. She is leading and displaying her creations in Pakistan on a larger scale. They deal with casual, luxury, haute couture, bridals, and formals. They design their dresses accordingly to the latest trends and styles. They work on fabrics like cambric, linen, chiffon, velvet, silk, viscose, and cotton.

31. Amir Adnan

Aamir Adnan is a well-known fashion designer groom wear. They deal with casual, luxury, haute couture, bridals, and formals. They design their dresses accordingly to the latest trends and styles. They work on fabrics like cambric, linen, velvet, silk, viscose, and cotton.

32. Sitara Studio

The Sitara Studio textile company has a retail label called “Sitara Studio.” This label is well-known for its excellent quality. Merchandise for both sexes is available. They come in a wide array of original styles.

33. Cross Stitch

According to its name, this brand features a novel combination of fabrics and exquisite needlework. One of the most popular clothing lines in Pakistan is Cross Stitch, which offers both stitched and unstitched options with ethnic embroidery and is hence popular year-round. The lowest available price is above PKR 400.

34. Leisure Club

Leisure Club was one brand founded in 2002. In no time, the Leisure Club has made its name in the fashion industry. They deal in men’s/ women’s and kid’s outfits. They have a wide range of trendy colors and the latest fashionable dresses which fit everyone’s desire. Their kid garments are also growing rapidly and have an amazing demand in the kid’s industry. The Leisure Club deals with international stuff and quality.

35. Almirah

One of the most timelessly sophisticated names in fashion is Almirah. Everything sold there is fantastic. Their distinctive fashions are a major selling point.

36. Firdous

Firdous Lawn is the other brand in Pakistan best known for its remarkable both in terms of its designs and hues. The best thing about its clothes is the embroidery. It contained super-hot designs with vibrant dupattas. Firdous prints are matchless and cool. Shirts are decked with matching laces and other accessories like that. There is also a stitched-suits option for the customers. The colors Firdous offers this season are very modern and vigorous.

37. Bunto Kazmi

Bunto Kazmi is well-known for her attention to detail and her intricate designs. She has gained a huge name for herself in the bridal world. Bunto Kazmi is the best choice for someone who loves tiny details for their wedding dress with an elegant design and allure based on the super amazing color scheme.

38. Zahra Ahmad

Zahra Ahmad is a brand that we can trust for our every outfit. They are premium, serve their customers with the best quality dresses, and deal them as they can with bridals, luxury, wedding wear, and pret. They do also have their unstitched collection named as Gul-Moher Manzil.

39. Ittehad

In 2011, Ittihad began producing its first line of textiles. grass Kurtis, as well as sewn and unstitched grass suits, are offered at fair costs.

40. Threadz and Motifs

In 2009, the company Threadz and Motifs had its start. Their ready-made embroidered textiles served as an inspiration to the locals. The brand’s influence extends beyond national borders. Karachi, Lahore, Multan, and other major cities in Pakistan all have many locations.

41. Orient

Orient Textile is an innovative and original brand with deep roots in Pakistani history and tradition. Orient Textile is known for releasing seasonal collections of distinctive designs that express the spirit of Pakistani culture by using vibrant colors and geometric patterns. On the other side, Orient has skyrocketed in recent years to become one of Pakistan’s most prominent fashion houses. They have regular retail pricing for both men’s and children’s apparel. Prices start at only PKR 1550 for this brand, which is a steal considering the quality of the cuts they provide.

42. Rang Ja

Men and women may shop from Rang Ja’s curated assortment of casual, formal, and semiformal garments. Everything for sale there is bright, colorful, and one-of-a-kind.

43. Agha Noor

In 2011, Agha Noor was introduced. At both the national and international levels, their many units are active. This brand’s unique selling point is that they release fresh, new designs every season.

44. Oaks

Oaks is a popular clothing line. They sell women’s clothing, accessories, children’s clothing, and cosmetics. Their styles are distinctive and adaptable.

45. Sadia Junaid

Sadia Junaid is one of the clothing brands in Pakistan known for bridal hand embroidery. The quality of Stuff of dresses is designed to meet women’s demands regarding fashion. Their cuts and measures are inspiring; this elegant and women’s choice clothing brand gives a sleek look. Sadia Junaid collections always contain the latest trend with a traditional touch which is always in fashion in Pakistan. In this session, the bridal/party collection of Sadia Junaid came in colors suitable for all ages. The color combinations used in dresses are typical spring colors and a mixture of new and natural.

46. ELAN

Elan is a successful brand that deals in seasonal unstitched lawn fabric. Elan was first launched in 2012; from that year, it has become the must-have collection of every year. This brand is especially for those women who want to wear international standard quality fabric and stitching.

47. Zainab Sajid

Zainab Sajid’s clothing symbolizes the cultural heritage of the East fused with the Eastern sense. They elaborate elements, innovative embellishments, and cuts and utilize the finest fabrics they can. They deal under chiffon and silks as ideal glamour cloth for their brand, play accordingly with colors, and never disappoint their customers.

48. Nida Yasir Collection

A retail fashion brand is Nida Yasir Collection or NYC. They found simplicity to be attractive. Their minimalist designs are so lovely and distinctive.

49. Shariq Textiles

Shariq Textiles are another brand with an amazing name in the lawn industry who actually worth fashion in Pakistan. They provide designers wear to magnificent lawn dresses. Many famous brands are working under the Shariq Textiles banner and providing the best fabric with amazing quality, not to ruin its name. Their chiffon collection is also very famous and very worth buying.

50. Zeen

Branded apparel from Pakistan is the best you can get because of the high quality of the materials used. Zeen, a well-known Pakistani apparel brand, is renowned for its eye-catching designs and vivid color palette. Zeen’s large selection of sophisticated patterns never fails to win over new fans. Zeen, however, may be had for a mere PKR 2000 at the very minimum. Zeen has a wide selection of fashionable, ready-to-wear options for women.

51. Beechtree

Beechtree was launched in March 2010. This brand is ambitious to create the most beautiful and trendy ready-to-wear clothes for women. Beechtree is also very famous for its heavy formal pret and elegant 3-piece/2-piece unstitch collection.

52. Shahid Afridi

Our very own and favorite cricketer recently launched his clothing brand with the name Hope Not Out. It is all about giving hope to the people of Pakistan and all across the world that together, we can build an empire. All of the products are made in Pakistan, and they deal with the science of fabric, yarn, and dynamics.

53. Deepak Perwani

Deepak Perwani was originally a fashion designer but also opt a model and actor and is one of most of Pakistan’s most influential fashion designers. They deal with the urban contemporary women’s chic and highly fashionable, sleek cuts and intricate detailing from ready-to-wear formal to couture.

54. Chinyere

Chinyere is a clothing brand that deals with an immense variety of legit everything. They have everything one could ask for. From formal shirts, tops, suits, and bottoms to casuals, prints, tops/shirts, trousers, and ghagras, and adding more to its immense variety of accessories on bags, shawls, stole, and dupatta. Chinyere is the place where you can fulfill your desired needs.

55. Suffuse by Sana Yasir

Suffuse by Sana Yasir was named because of its fashion sense and delicate designs. They give signature floral patterns, intricate aesthetics, and glittering embellishments that cater to customized formal and evening wear. They refined pret, semi-formals, formals, wedding wear, and bridal couture. Perfect brand to get your hands on, Suffuse by Sana Yasir!

56. Nomi Ansari

Nomi Ansari is not only none in Pakistan but worldwide and basically our celebrities’ first choice for their wedding outfits. Nomi Ansari’s bridal dresses are available at different stores all around the globe, including the leading countries of the USA, Singapore, and Canada. They deal with formal, semi-formal, and bridal dresses and play an amazing color game with their dresses.

57. Samsara

Samsara is the brand for your whole wardrobe and a time to say hello to your new wardrobe. Samsara legit offers everything you could ask for, from clothing to footwear, from footwear to accessories, and from accessories to jewelry. They also provide free shipping on our favorite stock. They have basic categories for jumpers, ponchos, and tops in clothing and a huge category collection of bags and scarves.

58. Ammar Belal

Ammar Belal is the only Pakistani brand that outsources its manufacturing to Europe. Recently, they launched their men’s wear collection of jeans and shirts on the highest international standards of quality to offer their super luxury collections of accessories and women’s ready-to-wear clothes.

59. Lajwanti

Lajwanti is basically the name that defines the aim of self-designing or grooming and continues to win the hearts of fashion lovers. They deal with an immense number of accessories like footwear, handbags, and jewelry. Also, it deals with men’s and women’s bridal couture and formal and semi-formal outfits. Lajwanti is an entire treat, doesn’t it?

60. Tena Durrani

Tena Durrani is the most hyped and considered the most fashionable brand. They deal with formal and semi-formals, and a huge collection of bridal items such as Feme, Nur, Rara Avis, Zeb, Platinum Series, Kareena Kapoor, A Rouge Affairs, Omorse, Bano, and whatnot! Besides, these pret and luxury lawns and Tena’s Signature are now in trend, and who can forget TN Events and Celebrity File Style?

This post is based on popularity and other factors we are not affiliated with any of the brands listed above.


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About Author

Written by
Abdul Hady is a content expert on topics related to the dynamic and ever-changing entertainment and technology industries. He becomes an expert in multimedia content development and distribution because of his dedication to researching how these two rapid markets overlap.
Co-written by
Sanam Nayab is a skilled writer with a wealth of expertise covering Pakistani news, entertainment, and updates. She has developed a reputation as a trustworthy provider of up-to-date news and analysis on the most recent happenings in Pakistan because of her incisive and captivating writing style.

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