The race for TRP is not new in Pakistani media industry. After the evolution of media industry, the trend for highest TRP is also increasing. Even the viewer seems to be concerned about TRP of their favourite channels.
TRP, the short form of Television Rating Points, primarily determine the viewership of TV channels in a specific slot or peak time or during morning time or any other specified time. The Nayatel Pakistan and Kantar Media have recently released the list of top most watched Pakistani news channels in Pakistan.
The TRP ratings are essential for the survival and profitability of any TV channels as they provide the basis for advertising tariffs.
Almost every Pakistani TV channel claims to be either Biggest TV Channel or No. 1 TV Channel in Pakistan. But today we bring you the average ratings of news channels in Pakistan to give you a clear understanding of which TV channel or program is being watched most.
Check out the TRP of Top Five News Channels in Pakistan:
Now here is the brief detail of TRP including Talk Shows in Pakistan.
7:00 and 8:00 PM is prime time for news channels and during this slot, anchors battle most for TRPs. ARY is leading in this slot, followed closely by GEO.
8:00 PM to 09:00 PM is the peak hour for programming. Everyone wants to watch hot debate on current affairs during this time. Capital Talk with Hamid Mir as usual is the widely watched Talk Show in Pakistan and this show lead again over others.
09:00 PM to 10:00 PM is the time when the leading anchors take the hot seat and debate over current affairs. This time is not for TRPs but to maintain activities by the leading anchor persons on the TV channels. This timeframe is also covered by the GEO News Channel.
10:00 PM to 11:00 PM timeframe is also fixed for the serious talks by the senior analysts. During this period, the competition always remained tough between Shahzeb Khanzada and Kamran Khan.
The data shows a change of choice in public depending on the news program or news hour. However, by looking at data it’s safe to say Geo and Ary remained the top two channels in TRP table.