Ufone has become the first ever Pakistani brand that has now over 2 million fans on Facebook and are still growing at a rapid pace. It is a huge success in the local brand development scenario and it clearly shows that Ufone is much more popular than other competitors. Earlier a poll was held in order to know which mobile operator is most popular and votes of the people revealed that Ufone is the most popular mobile phone service of Pakistan.
Strategic Alliancez (SA) is the interactive digital media agency that carries out the operation of digital presence of Ufone and promotes online brand development tasks.
Strategic Alliancez took over in July 2012 when Ufone fans on Facebook were around 0.5 Million and now in this short span of time, with effective strategy and wonderful implementation of the strategy, the number of fans have grown more than 2 Million. This makes Ufone the leader of Pakistani telecommunication market both in real life as well as digital life.
Ufone’s 14th August campaign, ‘Not founded on Facebook’ was one of the most important events in the history of Pakistani social media when only in 5 days, Ufone managed to grab 18,881 fans with 11 posts only and 208,000+ interactions were recorded.
Another important step was the launch of Ufone Uth Pack, a brand specifically targeting youth of Pakistan. Within 60 days of the launch, Ufone Uth Pack was the fastest growing telecom brand on Facebook and the campaign on Facebook produced 1,64,000 fans.
Not to forget Ufone’s Bolo Pakistan Offer where a subscriber could make unlimited calls to Ufone, Vfone and PTCL numbers. Initially this offer could be availed only at Uwon package users only but later it was migrated to other prepaid packages of Ufone as well.
The major breakthrough in Pakistan Telecom was initiated in mobile internet sector when Ufone offered free mobile internet after 1 MB. It still is one of the best offers for mobile internet users in Pakistan.
Ufone is leading the advertising campaigns in Pakistan as far as the brand development is concerned and the results leave behind the competitors by a very long margin. Advertising campaigns of Ufone fetch an interaction rate of 41% while the industry average is only 8.4%.
