One of the most popular entertainment channels in Pakistan, ARY Digital, declared as the most popular TV channel in Pakistan. According to Kantar Medialogic, ARY Digital was watched most by the Pakistanis then any other entertainment channels in month of September.
The rating of Kantar Medialogic is based on the time and program presented on the TV channel. In time, the parameters for ranking are: market share, access to viewers/reach, total consumption in minutes, and consumption in minutes per viewer. The parameters for ranking by program are: rating, market share, average age and usage.
On the basis of above mentioned parameters, ARY Digital is leading over other entertainment channels in term of prime time, total C&S and total Ind.
Here are the stats of ARY Digital:
Total Ind:
Rating 0.68%
Total C&S Ind:
0.73%
Prime Time Rating
Total Ind:
2.28%
Total C&S Ind.
2.45%
At second there is Geo Entertainment. Total 10 entertainment channels are the part of this ranking. To Indian channels, Colors and Star Plus, are also the part of this ranking. It is amazing that Pakistani entertainment channels are leading over Star Plus that was one of the high rated entertainment channel in Pakistan. Colors is at 4 position while Star Plus is at last position in term of C&S Ind. and out of list in term of only Ind.
ARY Digital was launched in 2000 with the name of Pakistani Channel to entertain the viewers of South Asia. With the passage of time, the channel has earn high reputation and status in Pakistani media history. Moreover, its morning show named Good Morning Pakistan by Nadia Yasir is also declared as the most popular and high ranked morning show in Pakistan.
