Earlier Q–Mobile hired few Pakistani top models as their brandambassadors. Then Q-Mobile hired KareenaKapoor as their brand ambassador. They did not stop there but has further excelled to Hollywood and has been negotiating with Angelina Jolie to become their brand ambassador.
Angelina Jolie will soon feature in Q-Mobile’s latest advertisement if the negotiations go in the right direction. Pakistani mobile brand has gone really bold and big this time and has been deciding amongst three top names in the Hollywood to be their brand ambassador i.e. Brad Pitt, Julia Roberts and Angelina Jolie for their future advertising campaigns. Angelina Jolie has already worked in the refugee recovery projects as an ambassador of UNHCR in Pakistan and almost all social classes recognise her as an actress and a social worker.
Angelina Jolie has the obvious prominence due to her popularity and recognition in Pakistan and now Q-Mobile is negotiating with Angelina Jolie in this regard and it is highly anticipated at this moment that she will be the next face of Q-Mobile.
Is this move really necessary? Well from business point of view it really is. Q-Mobile has touched lower class and middle class with their advertisement campaigns till yet and it is time for them to give their brand an elite class touch as well who die for BlackBerry, Samsung, HTC and iPhone.
Not only Pakistan but this will introduce Q-Mobile at global level and this is not only the strategy of Q-Mobile but their Indian counterpart Micromax has also featured Hugh Jackman in order to go global.
Q-Mobile has previously used big names of Pakistan like Shan, Atif Aslam, Iman Ali, Humayun Saeed, Ayesha Khan, Shehryar Qureshi, Fawad Khan, Imran Abbas, Sami Khan and many more. Later they turned to Bollywood and hired Aditiya Roy Kapoor and then Kareena Kapoor that caused their brand to become very famous.