Obscene and vulgar advertisements in Pakistan are becoming a trend and this trend is growing very quickly. Even these advertisements are shown during the blessed month of Ramzan.
Most of the times there is no clear nudity, obscenity or vulgarity in commercials but the idea behind it is vulgar enough to affect the mindset of the youth or targeted customer base.
For example telecom companies always show young boy and girl talking or in proper words, flirting with each other and the idea behind the advertisement mostly is to talk for long hours with your girlfriend or boyfriend or send them unlimited SMS. What positive message is it giving to our youth? Wouldn’t they be compelled to use the package? And naturally in order to utilize the package, they would love to make friendships with other boys or girls.
Lowest call rates with Ufone Life Plus Package by ufonegsm1
Similarly many TV advertisements try to show girl in jeans and other type of western dresses which is clearly a signal that our culture is going towards modernization and westernization. Slowly but gradually these advertisements are making their way into our society and the mindset of people is changing towards girls wearing jeans. It is slowly getting acceptable and what is it doing to our society? Yes, they are forgetting their own culture for some foreign culture.
AYYAN LATEST UFONE COMMERCIAL by GrApEwAtEr2
In addition many companies hire foreign models to act in their commercials and advertise them in Pakistan. For instance Katrina Kaif Veet Cream advertisement was shown on local Pakistani channels for a very long time and in the commercial Katrina Kaif was shown to touch her legs in rather improper manner. Later huge size bill boards were hired throughout the country showing long legs of Katrina Kaif. The major purpose of these bill boards is to attract the attention of people. Once people become attentive to such things, what is it going to do to their minds? Wouldn’t it arouse the desire in their hearts and minds? This is where they expect something like that from their life partners. What good is it going to do to the society?
Katrina kaif in Veet Ad by roshnii
And now the most sensitive area in our society being touched in really unprofessional manner by Josh Condom. Condom Advertisements have been shown in Pakistan for a really long time but not before this advertisement, any advertisement was criticized. Mathira with all her vulgarity appeared in the advertisement and she was rather seducing than trying to convey any relevant message. This advertisement got it all wrong. This advertisement looks like it is trying to convince people that it is due to Josh Condom their sexual abilities will grow more than normal.
Josh CONDOMS – Mathira New TV Commercial by musharafashrafofficial
