E-commerce markets have approximated that Pakistan will have Forty million smartphones by Dec 2016, because of the unexpected and continuing growth of the raised number of mobile broadband consumers.
Since the 3G/4G spectrum public auction this past year, the numbers of these specific broadband smartphone consumers have peaked up to 14.6 million as of July 2015.
While smartphones still consists of less than 20% of Pakistan’s overall monthly imports, e-commerce market sources show that the number is likely to increase in in the future.
Based on Muneeb Maayr, co-founder of e-commerce giant Daraz.pk, the total number of people looking to purchase smartphones on line has gotten to to 2 million monthly recently.
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To advantage from the increasing e-commerce style, smartphone industry players have connected with Google to host a 10 day online smartphone shopping festival, Google Tech Mela which is planned to go live on line on 11th September 2015, providing a large range of smartphones such as more recent launches, at a low price.
The firms participating in the Google Tech Mela include Innjoo, Microsoft, Huawei,Samsung, PTCL, Rivo, TPL Trakker, Infinix, Intex, Telenor and Zong.
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The on line smartphone shopping festival is only the beginning of the successful e-commerce culture in Pakistan, with lots of more online shopping festivals to come in the future.
Although Pakistan’s e-commerce sector constitutes as only 5% of the total trade levels, the fast growth rates are sufficient to invest into the increasing trend. Furthermore with telecom providers rolling out Broadband internet in smaller towns and cities across Pakistan, the e-commerce market is likely to expand even faster in the upcoming months.