How to make Informational and Marketing Videos


As they say, A picture is worth a thousand words so the impact of video will be surely worth of 10000 words. An informative video can change the mindset of the people within seconds.


In this regard, we have to make an informative video and marketing videos first we have to find out its ingredients, and after that, we have to find the exact combination of these ingredients to make a perfect informative video.

The main ingredients are:

Selection of Words:
Words or script of your video is the backbone of your video, and it is the most critical section of your video as you have to make sure that message is delivered with full understanding in shortest possible time.
A thumb rule is that if you are making 30 sec video, it should have 85 to 90 words and the message must be delivered within it. The video of 60 seconds should have 150 to 160 words maximum, and 90-second video shall have not more than 230 words. There should be the optimum utilisation of the time.


Structure of Script:

  • First, write simple, rapid overview of your product.
  • Found the problem
  • Now its time to introduce a solution to the problem with your product or service.
  • How to use your service or buy your product.

Animations and 3D Graphics:
Nowadays simple videos don’t work anymore you have to have some additional touch of animations or 3D graphics to explain your video in a better way. You can choose video blocks library with tons of illustrations, photos, objects, motion graphics and stock videos.

Some of the famous Graphic Style are:

  • Doodle Marker style
  • Clean Graphics style
  • Infographic style

Creating Animation Style:
After selecting Animation style, you can make your animation for your video. Animation of the video should be simple to make it easy to understand. Complex animations can distract the viewers from your actual message.

Record your voice over:

When you have completed visual side animation or video now its time to make next step which is to add voice or music tracks to your video. If you want to record voice to the quality of your recorded work sounds should be fine. When you speak for the recording, the Script make sure it’s understandable. You can add music tracks.

Share your Informational video:

It’s time to share your Informational video with people to spread your message across.


Noor Mani is senior tech correspondent and renowned professional writer from Pakistani local Newspaper Weekly Multan. She is a P.E.C accredited Electronics Engineer and has wide vision over technology and local media industry scope. She is now a Managing Editor at Web.PK. You can email her at noor @